If you're in school/college or a traditional marketer wanting to transition to a digital role, then this post will help you gain clarity about the different paths you can pursue.
1. Product Marketing: If you’re looking for the ultimate cross-functional marketing role, then this one is for you. It’s the perfect amalgamation of product, sales and marketing responsibilities – this includes creating the messaging, positioning, and ensuring the smooth and efficient functioning of the sales & marketing teams.
2. Content Marketing: This is one with the more popular roles. The job responsibilities usual span across creating and sharing content, which could be in the form of email campaign/newsletters, product descriptions, and the most common – blog posts. Good writing skills for this one is a must.
3. Social media marketing (SMM): Like content marketing, SMM requires heavy engagement with the brand’s target audience (existing and potential) through different social media platforms. Brands in different industries have different SMM approaches – for beauty brands, Instagram and Pinterest would be appropriate platforms but for a tech brand blog posts would be the way to go.
4. Marketing Analytics: In a nutshell, it’s all about gaining key insights about a company’s marketing performance from piles of data and using these insights to develop strong future strategies.
5. Web Development: Web developers (not the same as designers, see below for design) are of 3 types: front end, back end and full stack. Front end developers tailor parts of the website that the consumer actually sees and engages with, while back end developers are programmers who work on the back-end elements, like writing the web service, creating application program interface (API) that the front-end developers use. Full stack developers work closely with both front and back end elements of web development.
6. E-commerce: In layman terms, e-commerce is viewed as online shopping. So, e-commerce specialists/managers usually work on different features of their company’s website to maximize the sales conversions.
7. SEO: A brand uses Search Engine Optimization to increase its brand awareness and organic traffic to its website by maximizing its search engine ranking. A SEO specialist/manager, among many other things, ensures that the content created is SEO-friendly, conducts keyword research and analyzes websites that perform well.
8. Design: This job bucket includes everything from graphic design, web design to user interface (UI) design and user experience (UX) design. People working in this field usually work towards improving the consumer engagement with websites.
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